Internal website optimization
In this article we covered website performance optimization. Here we will look into making it more user-friendly for the end user and search engine bots (web crawlers) since it influences site ranking and traffic.
Managing links
Website links
All links should look clean (also known as SEF URLs). It is both understandable by the users and favored by web crawlers.
Internal and external links
Using both internal and external links on your website verifies the quality of the uploaded content. That results in the website traffic boost and raises your position in search engines.
Using external links assumes that they will lead to either official source or reliable resource since links to those affect your website. If the article refers to its exact copy and doesn’t complement yours it will tarnish the reputation of your website.
Uploading content correctly
Working with headers
Make sure that you added keywords to all of your headers. This helps to improve your site's indexation rate and thus, to increase the ranking position.
Tag your headers as H1 and subtitles as H2. Some CMS’s place tags automatically but double-checking is a good idea. Make sure to keep the article structure in mind.
Content
Add multimedia content. Most users don’t enjoy reading plain text and find it boring. Pictures, videos and charts make text way more interesting to read. This helps to keep the user on the website. Those two factors are very important for search engines (Google specifically).
Place keywords at the beginning of the text, within the first 100-150 words preferably. Both users and Google do not favor looking through long introductions. The sooner it will be clear what is your article about, the better.
Don’t forget to use semantically connected keywords in small articles.
It will help Google to estimate both the relevance and quality of the article.
In large articles, LSI keywords are used more frequently considering the text size, sometimes even without the writer himself noticing it.
Another way to increase the number of visitors is to add social media share buttons. Adding those might increase the number of views by tens or even hundreds of times.
The key to successful website promotion, search engine optimization, and high traffic is the overall quality of the content: keeping the text comprehensive, yet concise, pictures/videos at high quality and cover the topic in full.
If a user stays on your webpage for a while, returns and adds it to bookmarks, Google will recognize your content as unique and rank it higher.
Brief recommendations
Make sure you optimize your website. This article can help. If the website loads slowly on the user’s first visit, you shouldn’t expect much traffic or high indexation rate.
Keep in mind that multimedia content should be harmonious and pleasant to look at. Otherwise, users will not visit your website next time.
We highly recommend not to purchase the cheapest hosting package. Usually, they come with a row of issues: the server is often down, the hardware is outdated, lousy and slow support, registration and payment errors, etc.
For your convenience, we have created a tool that can help you to choose the right hosting package for you just by answering a few simple questions.
CMS is a content management system. A lot of hosting providers offer so-called CMS optimized packages. However, this is a marketing trick because most CMSs do not have special software or hosting requirements.
Trial period is a period of time, usually from 7 to 30 days, during which you can use the hosting services for free to test them.
Moneyback policy allows the customer to receive a refund for his order within a certain period after the purchase.
OS means the operating system is installed on the server. We recommend to choose Linux hosting unless your website requires another OS.
Bulletproof hosting - it’s a type of service that allows to host almost any type of content, even the restricted one (adult content, warez, spam etc). Bulletproof hosting providers do not remove your content in case someone reports an abuse.
Unlimited hosting - refers to companies that provide packages with unlimited disk space, bandwidth, number of domains, databases or email accounts, etc. This is usually a marketing trick but sometimes you can find something worth a try.
Secure hosting - it’s a type of service when the hosting provider is mostly responsible for the security of the user’s account: updates the software installed on their servers, provides an antivirus and malware scanner, firewalls and basic anti-DDoS protection, etc.
DDoS-protected hosting - companies that provide packages that include anti-DDoS protection. These packages are considerably more expensive than regular ones. Nevertheless, they’re totally worth their price because the company will ensure that your website is secured from cyber attacks.
Most websites require MySQL and PHP installed on the server to work correctly. Almost all hosting providers support these technologies.
ASP.NET is a Microsoft web application development platform.
The more comfortable the control panel is, the easier will it be for you to change the website and hosting account settings.
Most hosting providers that are in TOP20 in our rating offer user-friendly control panels, such as cPanel, Plesk or DirectAdmin. That’s why we recommend to pay attention to other, more important parameters, while choosing a hosting provider.